Product price goes up. Product price goes down.
Pricing is often a major factor in whether a shopper chooses your product over a competitor’s. Especially when listing in comparison shopping engines (CSEs) and online marketplaces via product data...
View ArticleHoliday Product Feeds … Ready for over 50% of the consumers?
Are you ready for the flood on online shoppers in 2012? Are you checking your product data feed listings as carefully as Santa checks his list? According to the National Retail Federation (NRF), 51.8%...
View ArticleCyber Monday and Product Feeds
Thanksgiving is a mere four weeks away. Which means Cyber Monday is only 32 days away (November 26th). Make the most of Cyber Monday by inserting promotions in your Google Product Listing Ads (PLAs) to...
View Article6 more tips for a successful online holiday season
Last week I gave you eight ideas for promoting your ecommerce products via comparison shopping feeds and product ads – both Google Product Listing Ads (PLAs) and Amazon Product Ads. The emphasis in...
View ArticleGoogle Shopping Comparison Feeds and Optimization
A recent article in Practical Ecommerce summarized five solid points for getting optimized results on Google Shopping through Product Listing Ads (PLAs). The holiday shopping season is here. There’s no...
View ArticleJingle Bells . . . Jingle Sales
Are you ready for the online shoppers and the 2012 holiday season? The infographic below can serve as a checklist in many respects; and show you why certain actions are important to your online sales....
View ArticleEcommerce website conversions impact comparison shopping engine results
Part of every initial conversation with a Feed Manager client is this question: Is your website converting shoppers into buyers? All too often the answer is, “I think so”. But I also hear, “Yes, it...
View ArticleBuy.com … errr … Rakuten levies e-merchants with higher fees
To list your products (via a product data feed) on Rakuten.com (AKA: Rakuten Shopping), as an e-merchant you’ll continue to pay a commission on each sale in the marketplace. And effective today you’ll...
View ArticleGoogle PLAs working for ecommerce
Search Engine Land published a summary of a report/study by Adobe and RKG on how consumers responded to Google product listing ads (PLAs) in the 4th quarter of 2012. Indications thus far are that...
View ArticleMen vs. Women with Comparison Shopping Online & Role of Product Data Feeds
I came across an infographic with data that compares the online shopping habits of men and women. And as I read it, ideas came to mind on how you can use this data to enhance your product data feeds to...
View ArticleProduct Data Feeds Solve a Portion of Your Ecommerce Sales Equation
The topic has been covered before in this blog, and likely on other blogs as well: If you can’t convert the web visitors to BUYERS once they arrive … It doesn’t much matter how much traffic you get to...
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